Vico e Campeggi alla Torre
Exhibition Design and Art Direction
Milano Design Week 2025
To celebrate its historic collaboration with Vico Magistretti, Campeggi sets up a portable living room inside the entrance of the iconic Torre al Parco (a project by Vico Magistretti and Franco Longoni, 1953–56).
The installation is accompanied by a narrative that, through archival images, connects the stories behind the design of the multifunctional objects with the architecture of the Torre al Parco.
Connecting the recent restoration of Torre al Parco with the first release of the Vico Collection, the installation illustrates how both, while rooted in the past, are authentic expressions of contemporary design.
Extending to the rooftop, the location also served as the backdrop for the collection’s campaign and a private celebratory moment during Milan Design Week.
Book
The book published alongside the exhibition is curated by Elisa Di Nofa and Francesco Paleari, based on historical materials preserved at the Archivio Studio Magistretti | Fondazione Vico Magistretti and Campeggi.
Text Martina Vodola
Typeface Alessio D’Ellena (Superness)
Client: Campeggi
Typology: Exhibition Design / Art Direction
Archive Research / Book Design : Zoll (Elisa Di Nofa, Francesco Paleari)
Year: 2025
