The Vico Campaign
Art Direction – Photography
We captured the portable living room collection born from the collaboration between Campeggi and Vico Magistretti.
Conceived for this campaign, the photoshoot unfolds from the iconic entrance of Torre al Parco – a landmark project by Vico Magistretti and Franco Longoni (1953–56) – extending to the rooftop outdoor space.
By grounding the campaign in this architectural icon, the visuals effortlessly reflect the authentic Milanese essence and the Italian heritage of the brand.
Client: Campeggi
Typology: Art direction - Photography
Photo retouching: Francesco Paleari
Year: 2025
